Post by account_disabled on Jan 6, 2024 7:12:54 GMT
In its new campaign, the Japanese cosmetics brand Shiseido reveals the secret of longevity, and it does so with the help of journalist Mónica Carrillo . To achieve this, the company has opted for branded content together with Atresmedia and the agencies Tangoº and Ymedia. The campaign is made up of a short 20-second piece and three 75-second chapters in which the protagonist focuses on three overlapping pillars of the brand: sensei, reason for being and psychodermatology . In each of the pieces developed for the campaign, Mónica Carrillo, image of Shiseido Future Solution LX, raises different questions and reflects on them, being at the same time the interviewer and interviewed throughout a journey to inner beauty .
If you do not see the embedded video correctly, click here. In the first chapter, Carrillo explains the meaning of the Japanese term sensei and talks about his trip to Japan with Shiseido. If you do not see the Phone Number List embedded video correctly, click here. In the second piece, the communicator focuses on the relationship between the mind and the skin , and how emotions and stress are reflected in the skin. If you do not see the embedded video correctly, click here. Finally, the third piece reflects on the motivation and reason for being that drives people's lives. If you do not see the embedded video correctly, click here.
We could not find better partners than Mónica Carrillo, Tangoº and Ymedia to present Shiseido Future Solution LX, a scientific milestone that combines the most advanced anti-aging technology with the ancient wisdom of the oldest Japan ," says Ainhara Viñaras, Shiseido General Manager Spain. Tangoº signs this campaign framed within its spirit "Transform today to perform tomorrow" that responds to the constant transformation of brands to generate a real impact on consumers . For its part, Ymedia has been in charge of developing the media planning and management strategy. «The choice of the prestigious communicator Mónica Carrillo has allowed us to tell the best of a premium brand, such as Shiseido, through this branded content action on TV and HBBTV as the main levers to reach the female target in their most related environments» , say those responsible for the campaign at Ymedia.
If you do not see the embedded video correctly, click here. In the first chapter, Carrillo explains the meaning of the Japanese term sensei and talks about his trip to Japan with Shiseido. If you do not see the Phone Number List embedded video correctly, click here. In the second piece, the communicator focuses on the relationship between the mind and the skin , and how emotions and stress are reflected in the skin. If you do not see the embedded video correctly, click here. Finally, the third piece reflects on the motivation and reason for being that drives people's lives. If you do not see the embedded video correctly, click here.
We could not find better partners than Mónica Carrillo, Tangoº and Ymedia to present Shiseido Future Solution LX, a scientific milestone that combines the most advanced anti-aging technology with the ancient wisdom of the oldest Japan ," says Ainhara Viñaras, Shiseido General Manager Spain. Tangoº signs this campaign framed within its spirit "Transform today to perform tomorrow" that responds to the constant transformation of brands to generate a real impact on consumers . For its part, Ymedia has been in charge of developing the media planning and management strategy. «The choice of the prestigious communicator Mónica Carrillo has allowed us to tell the best of a premium brand, such as Shiseido, through this branded content action on TV and HBBTV as the main levers to reach the female target in their most related environments» , say those responsible for the campaign at Ymedia.