Post by account_disabled on Jan 9, 2024 5:27:22 GMT
The company Dunhumby , specialized in consumer data science, has recently prepared a global study on consumer behavior in the food sector . The insights point to greater concern about the financial situation than about health; a surprising trend in a pandemic context like the current one. Specifically, in Spain, the concern index about the health crisis (which has decreased significantly since March) stands at 31%. The main conclusions of the study point to the following trends: 1. Concern about prices increases Spanish consumers continue to trust primarily in the retail sector. On the other hand, boredom with the restrictions and actions surrounding the virus increases; which translates into a decrease in the satisfaction percentage, which has gone from 55 to 48%.
At the same time, concern about the economy increases to 50%. 2. The satisfied consumer but tired of the crisis feels, above all, safer in the store According to Dunhumby data, “ only 33% of consumers say they Email Data do not feel safe while shopping .” This represents an increase in confidence in retail of about 10 points compared to the previous wave. Given this context, those businesses that work on customer comfort and safety (“positive drivers”) will have more possibilities of building customer loyalty than those retailers with “negative drivers” such as out of stock or price increases. 3. Basket size continues to grow The less consumer concern, the larger the basket size. “Shopping” trips, on the other hand, are becoming fewer and fewer, in favor of a spectacular increase in electronic commerce. In Spain, the percentage of online purchases stands at 24%. DUnhumby consumer food study
Despite worrying about finances, we spend more on food, and we eat out more Half of consumers think that personal finances are not very good. Despite this, eating out in restaurants has increased by 40% in our country according to company data. At the same time, the growth in spending on food that arose as a result of confinement continues (25%). Yes indeed; Globally, 40% of customers have noticed increases in food prices, but consumers are responding with more active searches for value and lower prices. 5. Responding to the demands of the new consumer involves embracing new loyalty programs, thanks to data science According to the latest study by the company SAS, what consumers value most after confinement are low prices and discounts (44.6%). “The new consumer is digital, seeks added value in their purchase, and is more concerned than ever about their well-being and, above all, their finances. The retail response involves digital acceleration, embracing new loyalty programs and new avenues for additional income,” they say from Dunhumby.
At the same time, concern about the economy increases to 50%. 2. The satisfied consumer but tired of the crisis feels, above all, safer in the store According to Dunhumby data, “ only 33% of consumers say they Email Data do not feel safe while shopping .” This represents an increase in confidence in retail of about 10 points compared to the previous wave. Given this context, those businesses that work on customer comfort and safety (“positive drivers”) will have more possibilities of building customer loyalty than those retailers with “negative drivers” such as out of stock or price increases. 3. Basket size continues to grow The less consumer concern, the larger the basket size. “Shopping” trips, on the other hand, are becoming fewer and fewer, in favor of a spectacular increase in electronic commerce. In Spain, the percentage of online purchases stands at 24%. DUnhumby consumer food study
Despite worrying about finances, we spend more on food, and we eat out more Half of consumers think that personal finances are not very good. Despite this, eating out in restaurants has increased by 40% in our country according to company data. At the same time, the growth in spending on food that arose as a result of confinement continues (25%). Yes indeed; Globally, 40% of customers have noticed increases in food prices, but consumers are responding with more active searches for value and lower prices. 5. Responding to the demands of the new consumer involves embracing new loyalty programs, thanks to data science According to the latest study by the company SAS, what consumers value most after confinement are low prices and discounts (44.6%). “The new consumer is digital, seeks added value in their purchase, and is more concerned than ever about their well-being and, above all, their finances. The retail response involves digital acceleration, embracing new loyalty programs and new avenues for additional income,” they say from Dunhumby.